May 24, 2019

PGIM 4

PGIM 4

□ Global Search for Real Estate - Value added

Value added
• ์ฃผ์š”์ „๋žต: Repositioning, redevelopment ๋“ฑ
• ์œ„ํ—˜: ๊ฑด์„ค์œ„ํ—˜(construction risk), ์ž„๋Œ€์ฐจ์œ„ํ—˜(leasing risk)

Value added ๊ธฐํšŒ์™€ ์ „๋žต
• ๋ฏธ๊ตญ
- ํŒŒํŠธ๋„ˆ์™€์˜ ์ง€์†์  ๊ด€๊ณ„(repeating partners)๋ฅผ ํ†ตํ•œ ๊ธฐํšŒ ์ฐฝ์ถœ
• ์•„์‹œ์•„
- ์„ ์ง„ ์•„์‹œ์•„(Developed Asia): ํ•ต์‹ฌ๋„์‹œ(Tier 1 cities)
- ์‹ ํฅ ์•„์‹œ์•„(Emerging Adia): ํ—ฌ์Šค์ผ€์–ด, ๋ฌผ๋ฅ˜
• ์œ ๋Ÿฝ
- ๋งค์šฐ ํฉ์–ด์ง„ ์‹œ์žฅ(very fragmented market)
- ์ง‘์ค‘ํ•˜๋Š” ์ „๋žต(concentrated strategy) ํ•„์š”
- ๋ฐฉ์–ด์  ์ „๋žต(defensive strategy): CAPEX๊ฐ€ ๋งŽ์ด ํ•„์š”ํ•œ ์ž์‚ฐ ํšŒํ”ผ
- NOI ์ƒ์Šน ์ „๋žต: ์ž„๋Œ€๋ฃŒ ์ƒ์Šน, ์ž„๋Œ€์œจ ๊ฐœ์„  ๋“ฑ

์ฐจ๋ณ„ํ™”
• ์•„์‹œ์•„: ํ•ต์‹ฌ ์ฐจ๋ณ„ํ™”(key differentiation) ์š”์ธ
- ๋„คํŠธ์›Œํฌ
- ํŽ€๋“œ ๊ตฌ์กฐํ™” ์œ ์—ฐ์„ฑ(flexibility of fund structure)

๋ฆฌํ…Œ์ผ
• ์œ ๋Ÿฝ
- ์‡ผํ•‘์„ผํ„ฐ ์„ ํ˜ธํ•˜์ง€ ์•Š์Œ
- ๊ด€๊ด‘๊ฐ์ด ๋งŽ์ด ์ฐพ๋Š” ์ง€์—ญ์˜ high street retail์— ๊ธฐํšŒ
• ์•„์‹œ์•„: ๋ฆฌํ…Œ์ผ ํŠน์ง•
- ํ•œ๊ตญ๊ณผ ์ค‘๊ตญ์€ ์ „์ž์ƒ๊ฑฐ๋ž˜ ๋น„์ค‘์ด ๋†’๊ณ , ๋‹ค๋ฅธ ๊ตญ๊ฐ€๋“ค์€ ๋†’์€ ํŽธ์ด ์•„๋‹˜
- ์ž„์ฐจ๊ธฐ๊ฐ„(lease term): ๋งค์šฐ ์งง์Œ(very very short)
- ์•„์‹œ์•„์˜ ํ”„๋ผ์ž„ ๋ฆฌํ…Œ์ผ: ํ˜ธ์ฃผ, ์ผ๋ณธ ๋„์ฟ„, ์˜ค์‚ฌ์นด ๋“ฑ
- ๊ธฐํƒ€ ๊ทผ๊ฑฐ๋ฆฌ ์‡ผํ•‘์„ผํ„ฐ(neighborhood shopping center)์—๋„ ๊ธฐํšŒ
• ๋ฏธ๊ตญ
- ๋ฆฌํ…Œ์ผ์€ ๋งค์šฐ ์–ด๋ ค์šด(very very difficult) ์ƒํ™ฉ
- ๋งค์šฐ ์กฐ์‹ฌํ•ด์•ผ ํ•จ(very careful)
- ๋ฆฌํฌ์ง€์…”๋‹ ๊ด€๋ จ ๊ธฐํšŒ ์žˆ์Œ

์ƒ์—…์šฉ์ฃผ๊ฑฐ์‹œ์„ค
• ๋ฏธ๊ตญ
- ์กฐ๋ฆฝ์‹์ฃผํƒ(manufacturing housing): ๊ด€๋ จ ์ธํ”„๋ผ ํ•„์š”
- ์ด๋™์‹์ฃผํƒ๋‹จ์ง€(mobile home park): ํ† ๋„ค์ด๋„, ํ—ˆ๋ฆฌ์ผ€์ธ ๋“ฑ ์ž์—ฐ์žฌํ•ด์— ์ทจ์•ฝ
- ๋…ธ์ธ๋ณต์ง€์ฃผ๊ฑฐ์‹œ์„ค(senior housing), ๊ธฐ์ˆ™์‚ฌ(student housing): ์šด์˜์‚ฌ์—…(operating business). ํŒŒํŠธ๋„ˆ๋กœ ์ข‹์€ ์šด์˜์—…์ฒด ํ•„์š”
• ์•„์‹œ์•„: ๋ฉ€ํ‹ฐํŒจ๋ฐ€๋ฆฌ
- ์•„์‹œ์•„๋Š” ๋Œ€๋ถ€๋ถ„ ๋ฉ€ํ‹ฐํŒจ๋ฐ€๋ฆฌ ๋ฐœ๋‹ฌํ•˜์ง€ ์•Š์•˜์Œ
- ๋ฉ€ํ‹ฐํŒจ๋ฐ€๋ฆฌ ๋ฐœ๋‹ฌํ•œ ๊ตญ๊ฐ€๋Š” ์•„์‹œ์•„์—์„œ๋Š” ์ผ๋ณธ ์ •๋„
- ๊ธฐํƒ€ ๊ตญ๊ฐ€๋Š” ์ด์ œ ๋ง‰ ์‹œ์ž‘ํ•˜๋Š” ๋‹จ๊ณ„๊ฐ€ ๋งŽ์Œ
• ์œ ๋Ÿฝ
- ๋…์ผ, ํ”„๋ž‘์Šค, ์ŠคํŽ˜์ธ, ์˜๊ตญ ๋“ฑ ์—ฌ๋Ÿฌ๊ตญ๊ฐ€์— ํˆฌ์ž๊ธฐํšŒ


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