May 03, 2018

Global CRE: Drivers & Disruptions

์•„๋ž˜ ๋‚ด์šฉ์€ ์œ ๋ช…ํ•œ ์™ธ๊ตญ๊ณ„ ์ž์‚ฐ์šด์šฉ์‚ฌ์ธ ๋ฒ ์–ด๋ง์Šค์˜ ์—ฐ์ฐจํšŒ์˜์—์„œ ๋ฐœํ‘œ๋œ ๋‚ด์šฉ์„ ์ƒ๋‹น๋ถ€๋ถ„ ์ฐธ๊ณ ํ•˜์˜€์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ, ์ €์˜ ๋ถ€์กฑํ•œ ์˜์–ด ์‹ค๋ ฅ ๋ฐ ์ •๋ฆฌ ์‹ค๋ ฅ์œผ๋กœ ์ธํ•ด ์ž˜๋ชป๋œ ๋ถ€๋ถ„์ด ์žˆ์„ ์ˆ˜๋„ ์žˆ์œผ๋ฉฐ, ๋•Œ๋กœ๋Š” ์˜๋„์ ์œผ๋กœ๋“  ๋ฌด์˜์‹์ ์œผ๋กœ๋“  ์ œ ์ƒ๊ฐ์„ ํฌํ•จ์‹œํ‚จ ๋ถ€๋ถ„๋„ ์žˆ์–ด์„œ ์›๋ž˜ ๋ฐœํ‘œ ๋‚ด์šฉ๊ณผ๋Š” ์ฐจ์ด๊ฐ€ ์žˆ์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. 
 
์—ฌ๋Ÿฌ๋ฒˆ ๋ฐ˜๋ณตํ•ด์„œ ๋ง์”€๋“œ๋ฆฐ ๋ฐ”์™€ ๊ฐ™์ด ๋ณธ ๋ธ”๋กœ๊ทธ์˜ ๋ชจ๋“  ๊ธ€์€ ์ œ๊ฐ€ ์ƒ๊ฐ์„ ์ •๋ฆฌํ•˜๊ณ ์ž ์“ฐ๋Š” ๊ธ€์ด๋ฉฐ, ํˆฌ์ž์˜์‚ฌ ๊ฒฐ์ •์„ ํฌํ•จํ•œ ๊ทธ ์–ด๋–ค ์˜์‚ฌ๊ฒฐ์ • ๊ณผ์ •์—๋„ ์˜ํ–ฅ์„ ์ฃผ๊ธฐ์œ„ํ•œ ๊ธ€์ด ์•„๋‹™๋‹ˆ๋‹ค. 
 
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Global Commercial Real Estate

III. ๊ธ€๋กœ๋ฒŒ: Drivers & Disruptions

์‚ฌ๋žŒ๋“ค์ด ์ƒ๊ฐํ•˜๋Š” Drivers(ๅ‹•ๅ› )์— ๋Œ€ํ•œ ์„ค๋ฌธ:
- ๊ธฐ์ˆ (technology)๊ณผ ์ธ๊ตฌ(demographics)๋ฅผ ๊ฐ€์žฅ ํฐ ๋™์ธ์œผ๋กœ ์‘๋‹ต

Innovation๊ณผ disruption์€ ์ธ๊ฐ„ ๋ฐœ์ „์„ ์ด๋Œ์–ด ์˜ด

Innovation
- ์ง€์† ๊ฐ€๋Šฅํ•œ ํ˜์‹ (sustaining innovation)์„ ์œ„ํ•ด์„œ๋Š” ์กด์žฌํ•˜๊ณ (existing), ๋›ฐ์–ด๋„˜๊ณ (exceeding), ์ˆ˜์ต์„ฑ์ด ์žˆ์–ด์•ผ(profitable) ํ•จ
- ๋ฐœ์ „์€ S์ž ํ˜•ํƒœ๋กœ ์ง„ํ–‰

Disruption
- ๋‹จ์ˆœํ•œ ํŒŒ๊ดด๊ฐ€ ์•„๋‹Œ ์ƒˆ๋กœ์šด ๋ฐœ์ „์„ ์œ„ํ•œ ๋ณ€ํ™”

๋‹ค์Œ๊ณผ ๊ฐ™์€ ์š”์ธ๋“ค์ด ๊ธฐ์ˆ ์ ์ธ disrupter๋กœ ์ž‘์šฉ
- ์ƒˆ๋กœ์šด ์†Œ๋น„์ž๋“ค์˜ ๋งŒ์กฑ๋„
- ์˜ˆ์ƒํ•˜๊ธฐ ํž˜๋“  ์‹œ์žฅ
- ๋” ์ €๋ ดํ•˜๊ณ  ํŽธํ•œ ์‚ฌ์šฉ๋ฒ•
- ๊ธฐ์—…๋“ค์˜ ๋งˆ์ง„ ์ถ•์†Œ

๊ฑฐ์‹œ ๊ฒฝ์ œ์— ์žˆ์–ด์„œ ๋‹ค์Œ๊ณผ ๊ฐ™์€ ํ…Œ๋งˆ ์กด์žฌ
- ์ด๋Š” driver์ธ๊ฐ€, disrupter์ธ๊ฐ€?
▪ ์ธ๊ตฌ(Demographics)
▪ ๋„์‹œํ™”(Urbanization)
▪ ์„ธ๊ณ„ํ™”(Globalization)
▪ ๊ธฐํ›„๋ณ€ํ™”(Climate Change)
▪ ๊ธฐ์ˆ (Technology)

์ธ๊ตฌ(Demographics): ์„ฑ์žฅ
- 2050๊นŒ์ง€ ๋…ธ๋™๊ฐ€๋Šฅ์ธ๊ตฌ ์˜ˆ์ƒ์„ฑ์žฅ๋ฅ 
▪ Africa (highest)
▪ Southern Asia
▪ Latin America
▪ North America
▪ Europe
▪ Eastern Asia (lowest)

๋„์‹œํ™”(Urbanization)
- ๋„์‹œํ™”์˜ ์ข…๋ฅ˜
▪ 1st Urbanization: ์‚ฐ์—…ํ™” ๊ณผ์ •
▪ Revitalization: stabilized country
- ํŠน์ง•
▪ Live, work and play
▪ Work–life balance

์ธ๊ตฌ ์„ฑ์žฅ๋ฅ ์ด ๋†’์€ ๊ตญ๊ฐ€๋Š” ์•„ํ”„๋ฆฌ์นด์™€ ๋ผํ‹ด ์•„๋ฉ”๋ฆฌ์นด
- ์ด๋“ค์€ ๋Œ€๊ฐ€์กฑ ๋ฌธํ™”๊ฐ€ ๋‚จ์•„์žˆ๋Š” ๊ตญ๊ฐ€์ด๊ธฐ๋„ ํ•จ.
- ๋„์‹œํ™”๊ฐ€ ์ด๋“ค ๊ตญ๊ฐ€์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ๊ณผ ๋ฐฉํ–ฅ์ด ์ค‘์š”

์„ธ๊ณ„ํ™” (Globalization)
- ์ƒํ˜ธ ์—ฐ๊ฒฐ(interconnected)
- ์ž๋ณธ ํ๋ฆ„(capital flow)

๊ธฐํ›„๋ณ€ํ™”(Climate Change)
- General Alternative Investment
▪ ์‹ ์žฌ์ƒ ์—๋„ˆ์ง€(renewable energy) ํˆฌ์ž
▪ ์—๋„ˆ์ง€ ํšจ์œจ ๋“ฑ๊ธ‰ ๊ณ ๋ คํ•œ ๋ถ€๋™์‚ฐ(energy efficient building) ํˆฌ์ž

๊ธฐ์ˆ (Technology)
- ์ธ๊ณต์ง€๋Šฅ(artificial intelligence)๊ณผ ์Šค๋งˆํŠธ ์‹œํ‹ฐ(smart cities)
- ๊ฐ€์ƒํ™”ํ(crypto currency)
- ์ „์ž์ƒ๊ฑฐ๋ž˜(e-commerce)
- ์ž์œจ์ฃผํ–‰์ž๋™์ฐจ(autonomous cars)

Driver์ธ์ง€ disrupter์ธ์ง€ ์•Œ ์ˆ˜ ์—†์ง€๋งŒ, ์–ด๋–ป๊ฒŒ ์›€์ง์ด๋Š”์ง€ ์ดํ•ดํ•  ์ˆ˜ ์žˆ์–ด์•ผ ํ•จ
- “You can’t know, but you should understand.”



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