May 13, 2021

Jules Duprรฉ (1811-1889)

์ฅ˜ ๋’คํ”„๋ ˆ
Jules Duprรฉ (1811-1889)

์ฅ˜ ๋’คํ”„๋ ˆ(Jules Duprรฉ), ๋งˆ์„ ํ’๊ฒฝ(Village Landscape), ์บ”๋ฒ„์Šค์— ์œ ์ฑ„(oil on canvas), 1840~1844, 35x54cm, ์ƒํŠธํŽ˜ํ…Œ๋ฅด๋ถ€๋ฅดํฌ(Saint Petersburg), ์—๋ฅด๋ฏธํƒ€์ฃผ ๋ฏธ์ˆ ๊ด€(Hermitage Museum)

Museo Soumaya, MX

์†Œ์šฐ๋งˆ์•ผ ๋ฏธ์ˆ ๊ด€
Museo Soumaya, Mexico City, Mexico

์†Œ์šฐ๋งˆ์•ผ ๋ฏธ์ˆ ๊ด€์€ ๋น„์˜๋ฆฌ์žฌ๋‹จ์ด ์šด์˜ํ•˜๋Š” ๋ฉ•์‹œ์ฝ” ์‹œํ‹ฐ์˜ ๋ฏธ์ˆ ๊ด€์œผ๋กœ 66,000์ ์ด ๋„˜๋Š” ์ž‘ํ’ˆ์„ ์†Œ์žฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 

๋ฏธ์ˆ ๊ด€์˜ ์ด๋ฆ„์€ ํ†ต์‹ ์‚ฌ ์žฌ๋ฒŒ์ด์ž ๋ฏธ์ˆ ๊ด€ ์ฐฝ๋ฆฝ์ž์ธ ์นด๋ฅผ๋กœ์Šค ์Šฌ๋ฆผ(Carlos Slim)์˜ ๋ถ€์ธ ์†Œ์šฐ๋งˆ์•ผ ๋„๋ฏธํŠธ(Soumaya Domit)์˜ ์ด๋ฆ„์„ ๋”ฐ์„œ ์ง€์–ด์กŒ์Šต๋‹ˆ๋‹ค. ์†Œ์šฐ๋งˆ์•ผ ๋ถ€์ธ์€ 1999๋…„ ์„ธ์ƒ์„ ๋– ๋‚ฌ์ฃ .

๋ฏธ์ˆ ๊ด€์€ ๋ฉ•์‹œ์ฝ” ์‹œํ‹ฐ์˜ ํ”Œ๋ผ์„œ ๋กœ๋ ˆํ† (Plaza Loreto)์™€ ํ”Œ๋ผ์‚ฌ ์นด๋ฃจ์†Œ(Plaza Carso)์— ๊ฐ๊ฐ 1๊ฐœ์”ฉ, 2๊ฐœ์˜ ๊ฑด๋ฌผ์„ ์†Œ์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Museo Soumaya๋Š” 1994๋…„ ๋ฉ•์‹œ์ฝ”์‹œํ‹ฐ์˜ ๋‚จ๋ถ€ ํ”Œ๋ผ์‚ฌ ๋กœ๋ ˆํ† ์— ๋ฏธ์ˆ ๊ด€์„ ์—ด์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ , 2011๋…„ ํ”Œ๋ผ์‚ฌ ์นด๋ฃจ์†Œ์— ์ƒˆ๋กœ์šด ๋ฏธ์ˆ ๊ด€์„ ๊ฐœ๊ด€ํ•˜์˜€์Šต๋‹ˆ๋‹ค. ์™ธ๊ด€๋ถ€ํ„ฐ ๋ฒ”์ƒ์น˜ ์•Š์€ ์ด๊ณณ์œผ๋กœ ๋ฏธ์ˆ ๊ด€์˜ ์ฃผ์š” ์†Œ์žฅํ’ˆ๋“ค์€ ๋‹ค ์˜ฎ๊ฒจ์กŒ์Šต๋‹ˆ๋‹ค. 

'๋ชจ๋‘๋ฅผ ์œ„ํ•œ ์˜ˆ์ˆ '์„ ํ‘œ๋ฐฉํ•˜๋Š” ๋ฏธ์ˆ ๊ด€์˜ ์ž…์žฅ๋ฃŒ๋Š”  ๋ฌด๋ฃŒ์ด๋ฉฐ, ์šด์˜๋น„๋Š” ์Šฌ๋ฆผ ์žฌ๋‹จ์—์„œ ์ง€์›ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

Image: Building of the Soumaya Museum located in Plaza Carso, Nuevo Polanco area, Mexico City, Mexico | 2016 | Author: Gobierno CDMX | Wikimedia Commons under the Creative Commons CC0 1.0 Universal Public Domain Dedication

15~20์„ธ๊ธฐ ์œ ๋Ÿฝ ์ž‘ํ’ˆ๋“ค์ด ์ฃผ๋กœ ์ „์‹œ๋˜์–ด ์žˆ๋Š”๋ฐ, ๋ฉ•์‹œ์ฝ” ์˜ˆ์ˆ ํ’ˆ๋“ค๋„ ์žˆ์Šต๋‹ˆ๋‹ค. ์ŠคํŽ˜์ธ ์ •๋ณต ์ด์ „๊ณผ ์‹๋ฏผ์ง€ ์‹œ๋Œ€ ๋™์ „๋“ค์„ ์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ๋งŽ์ด ์†Œ์žฅํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.

๋˜ํ•œ, ์นด๋ฅผ๋กœ์Šค ์Šฌ๋ฆผ์ด ์†Œ์œ ํ•˜๊ณ  ์žˆ๋˜ ์˜ค๊ท€์ŠคํŠธ ๋กœ๋Ž…(Auguste Rodin)์˜ 380์—ฌ ์ ์ด ๋ฏธ์ˆ ๊ด€์— ์žˆ์œผ๋ฉฐ, ์ด๋Š” ํ”„๋ž‘์Šค๋ฅผ ์ œ์™ธํ•˜๋ฉด ์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ๋งŽ์€ ๋กœ๋Œ• ์ž‘ํ’ˆ์„ ์†Œ์žฅํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์ด๋ผ๊ณ  ํ•ฉ๋‹ˆ๋‹ค.

Image: Museo Soumaya, 2020, Erik Aquino, Free to use under the Unsplash License

์ด์™ธ์—๋„ ์‚ด๋ฐ”๋„๋ฅด ๋‹ฌ๋ฆฌ(Salvador Dalรญ), ํŒŒ๋ธ”๋กœ ํ”ผ์นด์†Œ(Pablo Picasso), ๋ ˆ์˜ค๋‚˜๋ฅด๋„ ๋‹ค๋นˆ์น˜(Leonardo da Vinci), ํ”ผ์—๋ฅด ์˜ค๊ท€์ŠคํŠธ ๋ฅด๋ˆ„์•„๋ฅด(Pierre-Auguste Renoir), ํ˜ธ์•ˆ ๋ฏธ๋กœ(Joan Mirรณ), ๋นˆ์„ผํŠธ ๋ฐ˜ ๊ณ ํ(Vincent van Gogh), ์•™๋ฆฌ ๋งˆํ‹ฐ์Šค(Henri Matisse), ํด๋กœ๋“œ ๋ชจ๋„ค(Claude Monet), ๋ฐ”๋ฅดํ†จ๋กœ๋ฉ” ์—์Šคํ…Œ๋ฐ˜ ๋ฌด๋ฆฌ์š”(Bartolomรฉ Esteban Murillo), ์—˜ ๊ทธ๋ ˆ์ฝ” (El Greco), ๊นŒ๋ฏธ์œ  ๋Œ๋กœ๋ธ(Camille Claudel), ํ‹ดํ† ๋ ˆํ† (Tintoretto) ๋“ฑ์˜ ์œ ๋Ÿฝ ์ž‘๊ฐ€๋“ค ์ž‘ํ’ˆ๋„ ์ „์‹œํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ฅด๋ฆฌ์—ฅ ๋’คํ”„๋ฅด(Julien Duprรฉ), ๊ณ ์ง‘ ์„ผ ์†Œ(The Stubborn Cow), ์บ”๋ฒ„์Šค์— ์œ ์ฑ„(oil on canvas), 1882 ๊ฒฝ, ์†Œ์šฐ๋งˆ์•ผ ๋ฏธ์ˆ ๊ด€(Museo Soumaya), Mexico City, Mexico

Ludwig Knaus (1829–1910)

Ludwig Knaus (1829–1910)

๋ฃจ๋“œ๋น„ํžˆ ํฌ๋‚˜์šฐ์Šค(Ludwig Knaus, 1829–1910), Behind the Scenes, 1880, oil on canvas, 80.6x110.4cm, Grohmann Museum, Milwaukee, United States of America

Grohmann Museum, Milwaukee, US-WI

๊ทธ๋กœ๋งŒ ๋ฏธ์ˆ ๊ด€
Grohmann Museum, Milwaukee

๋ฏธ๊ตญ ์œ„์Šค์ฝ˜์‹ (Wisconsin)์ฃผ ๋ฐ€์›Œํ‚ค(Milwaukee)์— ์žˆ๋Š” ๋ฏธ์ˆ ๊ด€์ž…๋‹ˆ๋‹ค.

2007๋…„ ๊ฐœ๊ด€ํ•˜์˜€์œผ๋ฉฐ ๋ฏธ์ˆ ๊ด€ ์ด๋ฆ„์€ 2001๋…„ ์ผํ•˜๋Š” ์‚ฌ๋žŒ(Man at Work)๊ณผ ๊ด€๋ จ๋œ ์ˆ˜์ง‘ํ’ˆ๋“ค์„ Milwaukee School of Engineering(MSOE)์— ๊ธฐ์ฆํ•œ Eckhart Grohmann์„ ๊ธฐ๋…ํ•˜์—ฌ ๋ถ™์—ฌ์กŒ๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.

๋ฐ•๋ฌผ๊ด€์€ 1,400์  ์ด์ƒ์˜ ์ž‘ํ’ˆ์„ ์†Œ์žฅํ•˜๊ณ  ์žˆ๋Š”๋ฐ ์‚ฌ๋žŒ์ด๋‚˜ ๊ฐ€์ถ•์˜ ํž˜์„ ์ด์šฉํ•˜๋˜ ์ผ๋ถ€ํ„ฐ ์ฆ๊ธฐ๋‚˜ ์ „๊ธฐ๋ฅผ ์ด์šฉํ•˜๋Š” ์ผ๊นŒ์ง€, ์ธ๊ฐ„์ด ํ•˜๋Š” ์ผ์˜ ์ง„ํ™”์™€ ๊ด€๋ จ๋œ ์˜ˆ์ˆ ์ž‘ํ’ˆ๋“ค ์œ„์ฃผ๋กœ ๋˜์–ด์žˆ์Šต๋‹ˆ๋‹ค.

ํ”Œ๋ž‘๋“œ๋ฅด ํ™”๊ฐ€(Flemish painter) Marten van Valckenborch(1535–1612), ๋„ค๋œ๋ž€๋“œ ํ™”๊ฐ€(Dutch artists) Pieter Brueghel the Younger(1564–1638), Jan Josefsz van Goyen(1596–1656), ๋…์ผ ํ™”๊ฐ€(German painters) Carl Spitzweg(1808–1885), Ludwig Knaus(1829–1910), Max Liebermann (1847–1935), Erich Mercker(1891–1973), ๋ฏธ๊ตญ ํ™”๊ฐ€(American painters) J. G. Brown(1831–1913), F. A. Bridgman(1847–1928), ํ”„๋ž‘์Šค ํ™”๊ฐ€(French painter) Julien Duprรฉ(1851–1910)์˜ ์ž‘ํ’ˆ ๋“ฑ์ด ์žˆ์Šต๋‹ˆ๋‹ค.

๋ฃจ๋“œ๋น„ํžˆ ํฌ๋‚˜์šฐ์Šค(Ludwig Knaus, 1829–1910), Behind the Scenes, 1880, oil on canvas, 80.6x110.4cm, Grohmann Museum, Milwaukee, United States of America


์ฅด๋ฆฌ์—ฅ ๋’คํ”„๋ฅด(Julien Duprรฉ), The Hay Harvester, ์บ”๋ฒ„์Šค์— ์œ ์ฑ„(oil on canvas), 1880 ๊ฒฝ, 47.6x65.4cm, Grohmann Museum, Milwaukee, United States of America

May 12, 2021

Museo Soumaya, Mexico City, Mexico

Museo Soumaya, Mexico City, Mexico 

์ฅด๋ฆฌ์—ฅ ๋’คํ”„๋ฅด(Julien Duprรฉ), ๊ณ ์ง‘ ์„ผ ์†Œ(The Stubborn Cow), ์บ”๋ฒ„์Šค์— ์œ ์ฑ„(oil on canvas), 1882 ๊ฒฝ, ์†Œ์šฐ๋งˆ์•ผ ๋ฏธ์ˆ ๊ด€(Museo Soumaya), Mexico City, Mexico 

Vincent van Gogh (1853–1890), Cows in the Meadow, August 1883, oil on canvas, 31.4 x 43.8 cm, Museo Soumaya, Mexico City, Mexico

Grohmann Museum, Milwaukee

๊ทธ๋กœ๋งŒ ๋ฏธ์ˆ ๊ด€
Grohmann Museum, Milwaukee

๋ฃจ๋“œ๋น„ํžˆ ํฌ๋‚˜์šฐ์Šค(Ludwig Knaus, 1829–1910), Behind the Scenes, 1880, oil on canvas, 80.6x110.4cm, Grohmann Museum, Milwaukee, United States of America


์ฅด๋ฆฌ์—ฅ ๋’คํ”„๋ฅด(Julien Duprรฉ), The Hay Harvester, ์บ”๋ฒ„์Šค์— ์œ ์ฑ„(oil on canvas), 1880 ๊ฒฝ, 47.6x65.4cm, Grohmann Museum, Milwaukee, United States of America

Julien Duprรฉ (1851-1910)

์ฅด๋ฆฌ์—ฅ ๋’คํ”„๋ฅด
์ฅ˜๋ฆฌ์•™ ๋’คํ”„๋ ˆ
Julien Duprรฉ (1851-1910)

์ฅด๋ฆฌ์—ฅ ๋’คํ”„๋ฅด(Julien Duprรฉ), ๋ฐฉ๋ชฉ์žฅ์—์„œ(Dans un Pรขturage), ์บ”๋ฒ„์Šค์— ์œ ์ฑ„(oil on canvas), 57.2x81.4cm, Private collection 


์ฅด๋ฆฌ์—ฅ ๋’คํ”„๋ฅด(Julien Duprรฉ), The Hay Harvester, ์บ”๋ฒ„์Šค์— ์œ ์ฑ„(oil on canvas), 1880 ๊ฒฝ, 47.6x65.4cm, Grohmann Museum, Milwaukee, United States of America


์ฅด๋ฆฌ์—ฅ ๋’คํ”„๋ฅด(Julien Duprรฉ), In the meadow(Dans la Prairie), ์บ”๋ฒ„์Šค์— ์œ ์ฑ„(oil on canvas), 1881, Musรฉe des Beaux-Arts de Carcassonne, Carcassonne, France 


์ฅด๋ฆฌ์—ฅ ๋’คํ”„๋ฅด(Julien Duprรฉ), ๊ณ ์ง‘ ์„ผ ์†Œ(The Stubborn Cow), ์บ”๋ฒ„์Šค์— ์œ ์ฑ„(oil on canvas), 1882 ๊ฒฝ, ์†Œ์šฐ๋งˆ์•ผ ๋ฏธ์ˆ ๊ด€(Museo Soumaya), Mexico City, Mexico 

์ฅด๋ฆฌ์—ฅ ๋’คํ”„๋ฅด(Julien Duprรฉ), ์ถ”์ˆ˜(Harvesters / The Harvesting of the Hay), ์บ”๋ฒ„์Šค์— ์œ ์ฑ„(oil on canvas), 1910 ๊ฒฝ, 49.5x59.6cm, Private collection 

May 10, 2021

Leopoldstadt, Vienna, AT

Leopoldstadt, Vienna, AT


๋น„์—”๋‚˜ ์ œ2๊ตฌ์—ญ(2nd municipal District of Vienna)์ธ ๋ ˆ์˜คํดํŠธ์Šˆํƒ€ํŠธ(Leopoldstadt)์—๋Š” El Gaucho, Vapiano, Mochi, Pizza Mari ๋“ฑ ๋น„์—”๋‚˜์—์„œ Trendyํ•œ ์Œ์‹์ ์ด ์žˆ์Šต๋‹ˆ๋‹ค.


CW์— ์˜ํ•˜๋ฉด ์ฝ”๋กœ๋‚˜19 ์ด์ „ ๊ธฐ์ค€, ์ด๊ณณ์˜ ์ž„๋Œ€๋ฃŒ๋Š” 350์ œ๊ณฑ๋ฏธํ„ฐ(350sm, ์•ฝ 106ํ‰) ์ ํฌ ๊ธฐ์ค€ ์ œ๊ณฑ๋ฏธํ„ฐ ๋‹น ์›” 20~35์œ ๋กœ(EUR 20-35/sm/m) ์ˆ˜์ค€์œผ๋กœ ๋„์‹ฌ์˜ Golden U์— ์žˆ๋Š” ์Œ์‹์ ์˜ ์ž„๋Œ€๋ฃŒ ์›” 30~70์œ ๋กœ ๋ณด๋‹ค ๋‚ฎ์€ ์ˆ˜์ค€์ด์—ˆ์Šต๋‹ˆ๋‹ค.


El Gaucho, Leopoldstadt, Vienna

Steakhouse

Address: PraterstraรŸe 1, 1020 Wien, Austria


Vapiano, Leopoldstadt, Vienna

Italian restaurant

Address: PraterstraรŸe 24, 1020 Wien, Austria



Mochi, Leopoldstadt, Vienna

Modern izakaya restaurants

Address: PraterstraรŸe 15, 1020 Wien, Austria



Pizza Mari, Leopoldstadt, Vienna

Pizza restaurant

Address: Leopoldsgasse 23A, 1020 Wien, Austria








Vienna, AT: Retail

Vienna, AT: Retail


EHL์— ์˜ํ•˜๋ฉด, ๋น„์—”๋‚˜์˜ ๋ฆฌํ…Œ์ผ ๋ฉด์ (Salse space)์€ 207์ฒœ ์ œ๊ณฑ๋ฏธํ„ฐ(207ksm)๋กœ ์ฃผ์š” ๋„์‹œ ์ค‘ ๊ฐ€์žฅ ๋„“์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ, ์ธ๊ตฌ๋„ ๋งŽ์•„์„œ ์ธ๋‹น ๋ฆฌํ…Œ์ผ ๋ฉด์ (Salse space per resident)์€ 0.11 ์ œ๊ณฑ๋ฏธํ„ฐ(0.11sm)๋กœ ์ธ์Šค๋ถ€๋ฅดํฌ(Innsbruck) 0.86sm, ๋ฆฐ์ธ (Linz) 0.70sm, ๊ทธ๋ผ์ธ (Graz) 0.61sm, ์ž˜์ธ ๋ถ€๋ฅดํฌ(Salzburg) 0.47sm ๋ณด๋‹ค ์ ์€ ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค.



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EHL์— ์˜ํ•˜๋ฉด, ๋น„์—”๋‚˜์˜ ๊ณต์‹ค๋ฅ ์€ 3.3%๋กœ ๋‚ฎ์€ ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค. ๋น„์—”๋‚˜ ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์ž˜์ธ ๋ถ€๋ฅดํฌ(Salzburg) 1.5%, ์ธ์Šค๋ถ€๋ฅดํฌ(Innsbruck) 2.8% ๋“ฑ ์˜ค์ŠคํŠธ๋ฆฌ์•„ ์ฃผ์š” ๋„์‹œ์˜ ๋ฆฌํ…Œ์ผ ๊ณต์‹ค๋ฅ ์€ ์ „๋ฐ˜์ ์œผ๋กœ ๋‚ฎ์€ ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค.



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CW์— ์˜ํ•˜๋ฉด, ์ฝ”๋กœ๋‚˜19๋ฅผ ๊ฒช์€ 2020๋…„์—๋„ ๋น„์—”๋‚˜์˜ ์ž„๋Œ€๋ฃŒ์™€ Capital Value๋Š” ํ•˜๋ฝํ•˜์ง€ ์•Š์•˜์œผ๋ฉฐ, Prime Yield๋„ 2.85%๋ฅผ ์œ ์ง€ํ•˜์˜€์Šต๋‹ˆ๋‹ค.



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์„ธ๋ถ€ ๊ถŒ์—ญ๋ณ„๋กœ ๋ณด๋ฉด, ๋น„์—”๋‚˜(Vienna) ๋„์‹ฌ(city centre)์˜ ๋Œ€ํ‘œ์ ์ธ ์‡ผํ•‘ ๊ฑฐ๋ฆฌ(retail district)๋Š” ์ผ€๋ฅธํŠธ๋„ˆ ๊ฑฐ๋ฆฌ(Kรคrntner StraรŸe), ๊ทธ๋ผ๋ฒค(Graben), ์ฝœ๋งˆ๋ฅดํฌํŠธ(Kohlmarkt), ํˆฌํ๋ผ์šฐ๋ฒค(Tuchlauben)์œผ๋กœ ์ด์–ด์ง€๋Š” ๊ฑฐ๋ฆฌ์ž…๋‹ˆ๋‹ค. ์ฝœ๋งˆ๋ฅดํฌํŠธ, ๊ทธ๋ผ๋ฒค, ์ผ€๋ฅธํŠธ๋„ˆ ๊ฑฐ๋ฆฌ๊ฐ€ U์žํ˜•์œผ๋กœ ์ด์–ด์ ธ ์žˆ์œผ๋ฉฐ, ํ™ฉ๊ธˆ U(Golden U)๋ผ๊ณ ๋„ ๋ถˆ๋ฆฌ๋Š” ์ด๊ณณ์€ ์ฝ”๋กœ๋‚˜19 ์ด์ „ ๋งŽ์€ ๊ด€๊ด‘๊ฐ๋“ค์ด ์ฐพ๋˜ ์‡ผํ•‘๊ฑฐ๋ฆฌ์˜€์Šต๋‹ˆ๋‹ค.



[006]


๊ทธ๋ผ๋ฒค, ์ฝœ๋งˆ๋ฅดํฌํŠธ, ํˆฌํ๋ผ์šฐ๋ฒค ๋“ฑ์€ ๋ช…ํ’ˆ ๋ธŒ๋žœ๋“œ(luxury brands) ์œ„์ฃผ๋กœ ์ž…์ ํ•ด ์žˆ์Šต๋‹ˆ๋‹ค.


๊ทธ๋ผ๋ฒค(Graben)์€ ๋„์‹ฌ์—์„œ๋„ ๊ฐ€์žฅ ์ค‘์‹ฌ์ด ๋˜๋Š” ์‡ผํ•‘๊ฑฐ๋ฆฌ์ž…๋‹ˆ๋‹ค. Hermes, IWC, Escada ๋“ฑ์˜ ์ƒ์ ์ด ์žˆ์œผ๋ฉฐ, Tod’s๋„ ์ž…์ ํ•˜์˜€์Šต๋‹ˆ๋‹ค. Prime High Street Shops์˜ ์ž„๋Œ€๋ฃŒ๋Š” ์ œ๊ณฑ๋ฏธํ„ฐ ๋‹น ์›” 190~350์œ ๋กœ(EUR 190~350/sm/m)



์ฝœ๋งˆ๋ฅดํฌํŠธ(Kohlmarkt)๋Š” Gucci, Hilfiger, D&G, Tiffany ๋“ฑ์œผ๋กœ ๊ตฌ์„ฑ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ๋น„๊ต์  ์ตœ๊ทผ์ธ 2019๋…„์—๋Š” Karl Lagerfeld์ด ์ž…์ ํ•˜์˜€๊ณ , Gucci๋Š” ํ™•์žฅ์„ ํ•˜์˜€์Šต๋‹ˆ๋‹ค. ๊ฑฐ๋ฆฌ๋Š” ์งง์€๋ฐ, Prime High Street Shops์˜ ์ž„๋Œ€๋ฃŒ๋Š” ์ œ๊ณฑ๋ฏธํ„ฐ ๋‹น ์›” 250~450์œ ๋กœ(EUR 250~450/sm/m)๋กœ ๋น„์—”๋‚˜์—์„œ ๊ฐ€์žฅ ๋น„์‹ผ ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค.



ํˆฌํ๋ผ์šฐ๋ฒค(Tuchlauben) ๋ฐ ๊ณจ๋“  ์ฟผํ„ฐ(Golden Quarter) ์ง€์—ญ์€ ์ฝœ๋งˆ๋ฅดํฌํŠธ์˜ ๋ช…ํ’ˆ ๋ธŒ๋žœ๋“œ ๊ฑฐ๋ฆฌ๊ฐ€ ํ™•์žฅ๋œ ๊ณณ์œผ๋กœ Louis Vuitton, Prada, Armani ๋“ฑ์ด ์ž…์ ํ•ด ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ ์™ธ์—, Manufactum, Amici, Dominici ๋“ฑ๋„ ์ž…์ ์„ ํ•˜์˜€์Šต๋‹ˆ๋‹ค.


๊ทธ๋ผ๋ฒค๊ณผ ๋งŒ๋‚˜๋Š” ์ผ€๋ฅธํŠธ๋„ˆ ๊ฑฐ๋ฆฌ(Kรคrntner StraรŸe)๋Š” H&M, Zara, Mango, P&C, Desigual ๋“ฑ ์ฃผ๋ฅ˜ ๋ธŒ๋žœ๋“œ(mainstream brands)๊ฐ€ ์œ„์น˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 2018๋…„ 3์›”์—๋Š” ์ฒซ๋ฒˆ์งธ ์• ํ”Œ(Apple) ์Šคํ† ์–ด๊ฐ€ ์ž…์ ํ•˜์˜€๊ณ , &Other Stories, Pandora, Roeckl ๋“ฑ๋„ 2018๋…„ ์ดํ›„์— ์ž…์ ํ•˜์˜€์Šต๋‹ˆ๋‹ค. Prime High Street Shops์˜ ์ž„๋Œ€๋ฃŒ๋Š” ์ œ๊ณฑ๋ฏธํ„ฐ ๋‹น ์›” 120~330์œ ๋กœ(EUR 120~330/sm/m)๋กœ ๊ทธ๋ผ๋ฒค ๋ณด๋‹ค ๋น„์Šทํ•œ ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค.



๋กœํ…Œํˆฌ๋ฆ„ ๊ฑฐ๋ฆฌ(Rotenturm StraรŸe)์—๋Š” Snipes, Blue Tomato, Hard Rock Cafe ๋“ฑ ์ฃผ๋ฅ˜ ๋ธŒ๋žœ๋“œ๊ฐ€ ์žˆ์œผ๋ฉฐ, L’Occitane๋„ ๋น„๊ต์  ์ตœ๊ทผ์— ์ž…์ ์„ ํ•˜์˜€์Šต๋‹ˆ๋‹ค. Prime High Street Shops์˜ ์ž„๋Œ€๋ฃŒ๋Š” ์ œ๊ณฑ๋ฏธํ„ฐ ๋‹น ์›” 30~130์œ ๋กœ(EUR 30~130/sm/m) ๊ณจ๋“ U์— ๋น„ํ•ด ์ €๋ ดํ•œ ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค.


๊ทธ ์™ธ์— ๋งˆ๋ฆฌ์•„ํžํŽ˜ ๊ฑฐ๋ฆฌ(Mariahilfer StraรŸe), ํŒŒ๋ณด๋ฆฌํ… ๊ฑฐ๋ฆฌ(FavoritenstraรŸe)๋„ ์ฃผ๋ฅ˜ ๋ธŒ๋žœ๋“œ(mainstream brands)๊ฐ€ ์žˆ๋Š” ๋น„์—”๋‚˜์˜ ์ฃผ์š” ์‡ผํ•‘ ๊ฑฐ๋ฆฌ์ธ๋ฐ, ์œ„์˜ ๊ฑฐ๋ฆฌ๋“ค๊ณผ๋Š” ๋‹ค์†Œ ๋–จ์–ด์ ธ ์žˆ์Šต๋‹ˆ๋‹ค.



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May 09, 2021

์Œ์•…์ด ํ๋ฅด๋Š” ๋ฏธ์ˆ ๊ด€ (์œค์ง€์›)

์Œ์•…์ด ํ๋ฅด๋Š” ๋ฏธ์ˆ ๊ด€
์œค์ง€์› ์ง€์Œ
๋ฏธ์ˆ ๋ฌธํ™”

์Œ์•…๊ณผ ๋ฏธ์ˆ . ์–ด๋–ป๊ฒŒ ๋ณด๋ฉด ์ „ํ˜€ ๋‹ฌ๋ผ๋ณด์ด์ง€๋งŒ, ์˜ˆ์ˆ ์ด๋ผ๋Š” ๋ฒ”์ฃผ์—์„œ๋Š” ๊ฐ™๋‹ค๊ณ  ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฏธ์ˆ ๋„, ์Œ์•…๋„ ์‚ฌํšŒ ๋ถ„์œ„๊ธฐ์— ๋งž์ถฐ ๋ณ€ํ™”ํ•ด ์™”์œผ๋‹ˆ ์—ญ์‚ฌ์˜ ํ๋ฆ„ ์†์—์„œ ์„œ๋กœ ์˜ํ–ฅ์„ ์ฃผ๊ณ  ๋ฐ›์•˜์„ ๊ฒ๋‹ˆ๋‹ค. 

๊ธฐ๋ฌด๋ผ ๋‹ค์ด์ง€๋Š” ๊ทธ๋ฆผ์„ ๋ณด๊ฑฐ๋‚˜ ๋А๋ผ๋Š”๊ฒŒ ์•„๋‹ˆ๋ผ ๋ฏธ์ˆ ์‚ฌ์ ์œผ๋กœ ์ฝ๊ณ  ์ดํ•ดํ•˜๋Š” ๊ฒƒ์ด ์ค‘์š”ํ•˜๋‹ค๊ณ ๊นŒ์ง€ ๋งํ–ˆ๋Š”๋ฐ, ๋ฏธ์ˆ ์‚ฌ๋ผ๋Š” ๊ฒƒ์ด ๋ฏธ์ˆ ๋งŒ ๋™๋–จ์–ด์ ธ์„œ ํ˜๋Ÿฌ์˜จ ๊ฒƒ์ด ์•„๋‹ˆ๋ผ, ์ธ๋ฅ˜ ์—ญ์‚ฌ์™€ ๋งž๋ฌผ๋ ค ์ „ํ•ด์ ธ์™”๋‹ค๋Š” ์ ์—์„œ ๋”์šฑ ๊ทธ๋ ‡์Šต๋‹ˆ๋‹ค. ๋•Œ๋กœ๋Š” ์ฃผ์ˆ ์  ํ•„์š”์—์„œ, ๋•Œ๋กœ๋Š” ์ข…๊ต์  ํ•„์š”์—์„œ, ๋•Œ๋กœ๋Š” ์ •์น˜์  ํ•„์š”์—์„œ ๋ฐœ๋‹ฌํ•ด ์˜ค๊ธฐ๋„ ํ–ˆ๊ณ , ๊ทธ๋Ÿฌ๋‹ค๊ฐ€ ์ธ๊ฐ„ ์ž์ฒด์— ๊ด€์‹ฌ์„ ๊ฐ–๊ฒŒ ๋˜์—ˆ์ฃ . ์—ญ์‚ฌ์™€ ๋งž๋ฌผ๋ฆฐ ๋ณ€ํ™”์™€ ๋ฐœ์ „์€ ๋ฏธ์ˆ ์‚ฌ ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์Œ์•…์‚ฌ๋„ ๋งˆ์ฐฌ๊ฐ€์ง€์˜€์Šต๋‹ˆ๋‹ค.

๊ทธ๋ ‡๊ธฐ์— ๋ฏธ์ˆ ๊ณผ ์Œ์•…์„ ๊ฐ™์ด ์ด์•ผ๊ธฐํ•˜๋Š” ์ด ์ฑ…์€ ์ดํ•ด์˜ ํญ์„ ๋„“ํžˆ๋Š”๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค.

ํ๋ ˆ์ดํ„ฐ ์ฒผ๋ฆฌ์ŠคํŠธ ์œค์ง€์› ๋‹˜์€ ์–‘์ชฝ์„ ์˜ค๊ฐ€๋ฉฐ ์‰ฝ๊ฒŒ ์ด์•ผ๊ธฐ๋ฅผ ํ’€์–ด๊ฐ‘๋‹ˆ๋‹ค. ์ฑ…์€ ์˜ค๋ฆฌ์—”ํ…Œ์ด์…˜๊ณผ 13๊ฐœ์˜ ์ด์•ผ๊ธฐ, ๋“ค์–ด๊ฐ€๋Š” ๊ธ€๊ณผ ๋‚˜๊ฐ€๋Š” ๊ธ€ ๋“ฑ ์ด 16๊ฐœ ๋ถ€๋ถ„์œผ๋กœ ๋˜์–ด์žˆ์Šต๋‹ˆ๋‹ค. 13๊ฐœ์˜ ๊ธ€๋“ค์€ ๊ตฌ์„๊ธฐ ์‹œ๋Œ€๋ถ€ํ„ฐ ํ˜„๋Œ€์˜ˆ์ˆ ๊นŒ์ง€ ๋ฏธ์ˆ ๊ณผ ์Œ์•…์— ์žˆ์–ด์„œ ์ค‘์š”ํ–ˆ๋˜ ์‚ฌ์กฐ๋“ค์„ ๊ฐ„๋žตํžˆ ์„ค๋ช…ํ•ฉ๋‹ˆ๋‹ค. ๊ธธ์ง€๋Š” ์•Š์ง€๋งŒ, ๊ทธ๋ ‡๋‹ค๊ณ  ๋ถ€์‹คํ•˜์ง€๋„ ์•Š๊ฒŒ ์ „์ฒด์ ์ธ ํ๋ฆ„์„ ์ดํ•ดํ•˜๊ธฐ ์‰ฝ๊ฒŒ ์จ๋‚ด๋ ค ๊ฐ‘๋‹ˆ๋‹ค.

๋ชจ๋“  ์ด์•ผ๊ธฐ์— ๋‹ค QR์ฝ”๋“œ๊ฐ€ ์žˆ๋Š” ๊ฒƒ์€ ์•„๋‹ˆ๊ณ  ์ผ๋ถ€๋Š” ์‚ญ์ œ๋œ ๋™์˜์ƒ์ด๋ผ๊ณ  ๋‚˜์˜ค๊ธฐ๋„ ํ•˜์ง€๋งŒ, ๋งŽ์€ ์ด์•ผ๊ธฐ์— QR์ฝ”๋“œ๊ฐ€ ์žˆ์–ด์„œ ์Œ์•…์„ ๋“ค์œผ๋ฉด์„œ ์ฑ…์„ ์ฝ๊ธฐ ์ข‹์Šต๋‹ˆ๋‹ค.

ํ•œ ๊ฐ€์ง€ ์•„์‰ฌ์šด ๋ถ€๋ถ„์€ ์ฑ…์˜ ๋‚ด์šฉ์ด ์•„๋‹ˆ๋ผ ์ฑ…์˜ ๋ชจ์Šต์ž…๋‹ˆ๋‹ค. ๋‹ค๋ฅธ ์ฑ…๋“ค ๋ณด๋‹ค ๋‹ค์†Œ ์ž‘์•„์„œ ํœด๋Œ€ํ•˜๊ธฐ๋Š” ํŽธํ•œ ์ ์€ ์žˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ, ์ข€๋” ํฌ๊ฒŒ ํ•˜๊ณ  ์ข…์ด์งˆ๋„ ์ข€๋” ์ข‹๊ฒŒํ–ˆ๋”๋ผ๋ฉด ๋” ์ข‹์ง€ ์•Š์•˜์„๊นŒ๋ผ๋Š” ์•„์‰ฌ์›€์ด ๋‚จ๋„ค์š”. 

ํ•˜์ง€๋งŒ, ๋‹ค์‹œ ์ƒ๊ฐํ•ด๋ณด๋ฉด ์ด ์ฑ…์˜ ๋ชฉ์ ์ด ๊ทธ๋ฆผ ํ•˜๋‚˜์”ฉ ์„ค๋ช…ํ•˜๋Š” ๋ชฉ์ ์ด ์•„๋‹ˆ๋ผ ์ž…๋ฌธํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์ด ์ „์ฒด์ ์ธ ํ๋ฆ„์„ ์•Œ๊ฒŒ ํ•˜๋ ค๋Š” ๋ชฉ์ ์ด๋‹ค ๋ณด๋‹ˆ  ํ™”๋ณด๊ฐ™์€ ์ข…์ด๊ฐ€ ์•„๋‹Œ ์ผ๋ฐ˜ ์„œ์ ๊ณผ ๊ฐ™์€ ์ข…์ด๋ฅผ ์‚ฌ์šฉํ–ˆ๊ฒ ๊ตฌ๋‚˜ ์‹ถ์–ด์ง‘๋‹ˆ๋‹ค. ์ถœํŒ ๊ด€๊ณ„์ž ๋ถ„๋“ค์ด ๋งŽ์ด ์ƒ๊ฐํ•˜์…จ๊ฒ ์ฃ .

์ด ๊ธ€์€ ์ถœํŒ์‚ฌ๋กœ๋ถ€ํ„ฐ ๋„์„œ๋ฅผ ํ˜‘์ฐฌ๋ฐ›์•„ ์ฃผ๊ด€์ ์ธ ๊ฒฌํ•ด์— ์˜ํ•ด ์ž‘์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค.


#์Œ์•…์ดํ๋ฅด๋Š”๋ฏธ์ˆ ๊ด€ #์œค์ง€์› #๋ฏธ์ˆ ๋ฌธํ™” #์ปฌ์ฒ˜๋ธ”๋ฃธ #์ปฌ์ฒ˜๋ธ”๋ฃธ๋ฆฌ๋ทฐ๋‹จ