May 30, 2016

Palo Alto: GDP, GMP

Palo Alto: GDP, GMP


Silicon Valley ๋‚ด์— ์œ„์น˜ํ•œ Palo Alto ์‹œ. Metropolitan ๊ธฐ์ค€ ๊ฒฝ์ œ์„ฑ์žฅ๋ฅ ์€ ๋ฏธ๊ตญ ์ „์ฒด ์„ฑ์žฅ๋ฅ ์„์ƒํšŒํ•ฉ๋‹ˆ๋‹ค.

U.S. GMP yoy (All industry total)
Source: Bureau of Economic Analysis, U.S. Department of Commerce

U.S. GMP (2001=100)
Source: Bureau of Economic Analysis, U.S. Department of Commerce

Stanford University

Stanford University







530 Lytton Ave., Palo Alto, CA

530 Lytton Ave., Palo Alto, CA

Sale Date: Sep 2015
Size: 57,400 SF
Price: 60,650,000
PPSF: 1,057
Land: Fee simple
Buyer: LVBL Ventures
Seller: William R and Katherine Closs



1530 Page Mill Road, Palo Alto, CA 94304

1530 Page Mill Road, Palo Alto, CA 94304

Date: Mar 2015
21,698 sf
USD 6.25 NNN (USD 6.22 effective)
4 month free
USD 20 TI

3301 Hillview Ave., Palo Alto, CA

3301 Hillview Ave., Palo Alto, CA

3301-3307 Hillview Ave., Palo Alto, CA

Sale Date: Mar 2015
Size: 292,013 sf
Price: USD 330,000,000
PPSF: 1,130
Land: Ground Lease
Buyer: Morgan Stanley
Seller: TIBCO




May 29, 2016

2882 Sand Hill Rd., Menro Park, CA

2882 Sand Hill Rd., Menro Park, CA

2882-2884 Sand Hill Rd., Menro Park, CA

Date: Jan 2015
Size: 133,124 sf
Price: USD 240,000,000
PPSF: 1,803
Land: Fee Simple
Buyer: Invesco
Seller: Clarion





May 27, 2016

Newmark C&C

Newmark Cornish & Carey
245 Lytton Avenue, Suite 150, Palo Alto, CA

Palo Alto ๋ถ€๋™์‚ฐ ์‹œ์žฅ์˜ ํŠน์ง•

์‹ ์ƒ tech ๊ธฐ์—…์ด ๋งŽ์Šต๋‹ˆ๋‹ค. ์Šคํƒ ํฌ๋“œ ๋Œ€ํ•™์˜ ์šฐ์ˆ˜์ธ์žฌ๋“ค์„ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋‹ค๋Š” ์žฅ์ ์œผ๋กœ ์‹ ์ƒ tech ๊ธฐ์—…๋“ค์ด ๋งŽ์œผ๋ฉฐ, ์‹ค๋ฆฌ์ฝ˜๋ฐธ๋ฆฌ์˜ ๋ฐœ์ƒ์ง€๋ผ๊ณ ๋„ ๋ถˆ๋ฆฝ๋‹ˆ๋‹ค.

๋ฒ•๋ฌด๋ฒ•์ธ๋“ค์ด ๋งŽ์Šต๋‹ˆ๋‹ค. Tech ๊ธฐ์—…๋“ค์€ ํŠนํ—ˆ ๋“ฑ ๋ฒ•๋ฅ ์ž๋ฌธ์ด๋‚˜ ์†Œ์†ก ๊ฑด์ด ๋งŽ๊ธฐ์— ์‹ค๋ฆฌ์ฝ˜๋ฐธ๋ฆฌ์— ๋ฒ•๋ฌด๋ฒ•์ธ๋“ค์ด ๋งŽ์€๋ฐ ์‹ค๋ฆฌ์ฝ˜๋ฐธ๋ฆฌ์˜ ๋ฒ•๋ฌด๋ฒ•์ธ๋“ค์€ ๋‹ค๋“ค ํŒ”๋กœ์•Œํ† ์— ์‚ฌ๋ฌด์‹ค์„ ๋‚ด๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค. ๋ฒ•๋ฌด๋ฒ•์ธ๋“ค์—๊ฒŒ๋Š” ์ž„๋Œ€๋ฃŒ ๋ณด๋‹ค ํšŒ์‚ฌ์˜ ์ด๋ฏธ์ง€๊ฐ€ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. (Image-sensitive, not price-sensitive) ์ข‹์€ ์œ„์น˜, ์ข‹์€ ๊ฑด๋ฌผ์— ๋Œ€ํ•œ ์„ ํ˜ธ๋„๊ฐ€ ๋†’์ฃ .

Tech ๊ธฐ์—…์˜  ์ตœ๊ณ ๊ฒฝ์˜์ž๋“ค์˜ ์ €ํƒ์ด ๊ทผ์ฒ˜์— ์žˆ์Šต๋‹ˆ๋‹ค.

์ด๋Ÿฌํ•œ ํŠน์ง•์œผ๋กœ ์ธํ•ด ํŒ”๋กœ์•Œํ† ๋Š” ์ž„๋Œ€๋ฃŒ๊ฐ€ ์˜ค๋ฅผ ๋•Œ์—๋Š” ๋จผ์ € ์˜ค๋ฅด๊ณ , ๋‚ด๋ฆด ๋•Œ๋Š” ๊ฐ€์žฅ ๋‚˜์ค‘์— ๋‚ด๋ฆฌ๋Š” ๋ชจ์Šต์„ ๋ณด์—ฌ์™”์Šต๋‹ˆ๋‹ค. (First up, last down)

์ˆ˜์š”์™€ ๊ณต๊ธ‰

์ˆ˜์š”๋Š” ์•ž์„œ ์–ธ๊ธ‰ํ•œ ๋ฐ”์™€ ๊ฐ™์ด image-sensitive์ž…๋‹ˆ๋‹ค. ์ข‹์€ ์ง€์—ญ, ์ข‹์€ ๋ฌผ๊ฑด์ด๋ฉด ์ž„๋Œ€๋ฃŒ ์ˆ˜์ค€์€ ํฐ ๋ฌธ์ œ๊ฐ€ ์•„๋‹Œ ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์Šต๋‹ˆ๋‹ค.

๊ณต๊ธ‰์ธก๋ฉด์—์„œ๋Š” ์‹œ์˜ ๊ณต๊ธ‰์ œํ•œ ์ •์ฑ…์ธ ๋ชจ๋ผํ† ๋ฆฌ์—„(Moratorium)์ด ์ค‘์š”ํ•œ ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. El Camino Real, California Avenue, Downtown Palo Alto ์ง€์—ญ์˜ ์—ฐ๊ฐ„ ๊ณต๊ธ‰๋ฌผ๋Ÿ‰์„ ์ œํ•œํ•˜๋Š” ์ •์ฑ…์ด์ฃ .

์ด๋กœ์ธํ•ด ์ˆ˜์š”๋Š” ์ถฉ๋ถ„ํ•œ๋ฐ ๊ณต๊ธ‰์ด ๋ถ€์กฑํ•œ ์ƒํ™ฉ์ด ์ง€์†๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๊ตํ†ต

์ตœ๊ณ ๊ฒฝ์˜์ž๋“ค์˜ ์ €ํƒ์€ ๊ทผ์ฒ˜์— ์žˆ์ง€๋งŒ, ๋งŽ์€ ์ง์›๋“ค์ด ์ƒŒํ”„๋ž€์‹œ์Šค์ฝ”์—์„œ ์ถœํ‡ด๊ทผ์„ ํ•ฉ๋‹ˆ๋‹ค. 50๋ถ„ ์ •๋„ CalTrain์„ ํƒ€๊ณ ์™€์„œ ๊ฐˆ์•„ํƒ€์•ผ ํ•˜๋‹ค ๋ณด๋‹ˆ ์—ญ์—์„œ์˜ ๊ฑฐ๋ฆฌ๊ฐ€ ์ค‘์š”ํ•˜๋‹ค๊ณ  ํ•˜๋„ค์š”.

ํŒ”๋กœ์•Œํ† ์˜ submarket

Sand Hill

๋•…๊นŒ์ง€ ์†Œ์œ ํ•œ freehold๊ฐ€ ๋งŽ์Šต๋‹ˆ๋‹ค. ๋ฒ•๋ฌด๋ฒ•์ธ(law firm), ์ปจ์„คํŒ…ํšŒ์‚ฌ(consulting firm), ๋ฒค์ฒ˜์บํ”ผํƒˆ ๋“ฑ์ด ๋งŽ๋‹ค๋ณด๋‹ˆ, class A์— ๋Œ€ํ•œ ์„ ํ˜ธ๊ฐ€ ๋†’์Šต๋‹ˆ๋‹ค. (tight market)

Stanford Research Park

์Šคํƒ ํฌ๋“œ ๋Œ€ํ•™์ด ํ† ์ง€ ์ „๋ถ€๋ฅผ ์†Œ์œ ํ•˜์—ฌ leasehold ํ˜•ํƒœ์ž…๋‹ˆ๋‹ค. ๋ถ€๋™์‚ฐ ์‹œ์žฅ ๊ด€์ ์—์„œ๋Š” ์‚ฌ๋žŒ์— ๋”ฐ๋ผ ์ฃผ๋ณ€์˜ ๋ถ€๋™์‚ฐ๋„ ํฌํ•จ์‹œํ‚ค๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค.

100,000sf ์ด์ƒ์„ ์ž„์ฐจํ•  ์ˆ˜ ์žˆ๋Š” ๊ณต๊ฐ„์ด ์ „์ฒด 3~4๊ฐœ ์ •๋„์ด๋ฉฐ, ๊ทธ๋‚˜๋งˆ ๊ทธ ์ค„ ์ž„๋Œ€๊ฐ€๋Šฅํ•œ ๊ณณ๋„ 1๊ฐœ ์ดํ•˜์—ฌ์„œ ๋„“์€ ๋ฉด์ ์„ ์ž„์ฐจํ•˜๊ณ ์ž ํ•˜๋Š” ์ž„์ฐจ์ธ๋“ค์€ ์–ด๋ ค์›€์„ ๊ฒช๋Š”๋‹ค๊ณ  ํ•˜๋„ค์š”.

Downtown Palo Alto

์‹ ์ƒ๊ธฐ์—…๋“ค์˜ ์ธํ๋ฒ ์ด์…˜ ๊ณต๊ฐ„์œผ๋กœ ๋ถˆ๋ฆฌ๋Š” ์ด๊ณณ์€ ์ž‘์€ ๋ฉด์ ์„ ์‚ฌ์šฉํ•˜๋Š” ์ž„์ฐจ์ธ๋“ค์ด ๋งŽ์Šต๋‹ˆ๋‹ค.

์ž„๋Œ€๋ฃŒ๋Š” class A ๊ธฐ์ค€ USD 9.5~12.0/sf/m ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค.

East Palo Alto

East Palo Alto๋Š” Palo Alto์™€๋Š” ๋‹ค๋ฅธ ๋„์‹œ์ž…๋‹ˆ๋‹ค๋งŒ, ์‚ฌ๋žŒ์— ๋”ฐ๋ผ์„œ๋Š” Palo Alto์˜ ์„œ๋ธŒ๋งˆ์ผ“์œผ๋กœ ๋ณด๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค.

ํŒ”๋กœ์•Œํ† ์—์„œ 2๋งˆ์ผ, ์•ฝ 3.2km ์ •๋„ ๋–จ์–ด์ ธ ์žˆ์–ด์„œ ๋ฉ€๋ฆฌ ์žˆ์ง€๋Š” ์•Š์ง€๋งŒ, ์‹œ์žฅ์˜ ํŠน์„ฑ์€ ์ฐจ์ด๊ฐ€ ๋งŽ์ด ๋‚ฉ๋‹ˆ๋‹ค.




Coupa Cafe

Coupa Cafe, Palo Alto
538 Ramona St., Palo Alto, CA 94301

์ปคํ”ผ๊ฐ€ ์ข…๋ฅ˜๊ฐ€ ๋งŽ๊ณ  ๋ง›์žˆ์Šต๋‹ˆ๋‹ค.

์ˆ˜์ƒ๋‚ด์—ญ์„ ๋ณด๋ฉด Wi-Fi Hot Spot ๊ด€๋ จ๋œ๊ฒŒ ๋งŽ๋„ค์š”.






Shoji Sushi

Palo Alto์˜ ์ผ์‹์ง‘ Shoji Sushi.

ํšŒ๊ฐ€ ๋‘ํˆผํ•˜๋ฉด์„œ๋„ ๋ถ€๋“œ๋Ÿฝ์Šต๋‹ˆ๋‹ค.

201 University avenue, Palo Alto, CA 94301





395 Page Mill Road

395 Page Mill Road, Palo Alto, CA

ํŒ”๋กœ์•Œํ†  ์‹œ์— ์œ„์น˜ํ•œ 3์ธต ๋นŒ๋”ฉ. ์ธต๊ณ ๊ฐ€ ๋†’๊ณ , ์ฃผ์ฐจ๊ณต๊ฐ„์ด ๋„“์Šต๋‹ˆ๋‹ค.